Marketing Lead

Role Summary

Lead user acquisition, brand growth, and community engagement for Excel Health.

Key Responsibilities

• Develop and execute marketing strategy
  
• Manage social media and digital campaigns
  
• Lead community outreach and partnerships
  
• Drive user acquisition and retention
  
• Coordinate health campaigns and awareness drives
  
• Track marketing analytics and ROI
  

Requirements

• Experience in digital marketing or growth marketing
  
• Healthcare marketing experience is a plus
  
• Strong communication and storytelling skills
  
• Data-driven mindset
  

KPI Expectations

• Monthly user growth targets
  
• Engagement rate targets
  
• Conversion rates from campaigns
  
• Partnership acquisition targets
  
• Brand visibility metrics
  

Pathway to Full Employment

• KPI delivery over 3–6 months
  
• Demonstrated growth impact
  
• Strategic contribution to expansion