Head of Marketing, Operations, and Finance

Company: Excel Health

Location: Office-Based, Ikeja Lagos

Compensation: 150,000 – 200,000

Job Type: Full-Time

Company Overview

Excel Health is an AI-driven, holistic e-health ecosystem designed to make healthcare affordable and culturally relevant. We provide predictive, personalized, and proactive care directly to our users’ smartphones, offering everything from multilingual telemedicine to a curated e-health commerce marketplace for medicines and diagnostics. Our platform is built on enterprise-grade security protocols, ensuring fully HIPAA and NDPR compliant data handling.

Role Overview

We are seeking a versatile and highly capable professional to manage a hybrid role across Marketing, Operations, and Finance. You will act as a core pillar of our management team, driving user acquisition for our consumer app, ensuring seamless service delivery for our home-based care models, and maintaining the financial health of our subscription and pay-as-you-go services. This role requires a strategic thinker who can bridge digital marketing execution with the operational logistics required to support our growing patient base and corporate partners.

Key Responsibilities

Marketing & Growth

• Spearhead customer acquisition strategies for the Excel Health app across iOS and Android.
• Drive B2B marketing initiatives targeting startups, SMEs, and growing businesses in Lagos for our Corporate Health Partnerships and Wellness Subscriptions.
• Promote specialized chronic care plans, including our Hypertension, Diabetes, and Cancer Support Care packages.
• Design and execute digital campaigns utilizing automated email workflows, CRM platforms, and pixel tracking to capture leads and drive enrollment in our Bronze, Silver, and Gold subscription tiers.
• Market unique platform features, such as the Health Savings Wallet and the “Earn As You Heal” reward and referral system.

Operations & Service Delivery

• Oversee the logistics and coordination of physical healthcare delivery, including home nursing visits, medication delivery, and laboratory sample collections.
• Manage the operational onboarding of verified medical professionals, ensuring strict KYC and professional license verification processes are maintained.
• Optimize internal workflows connecting virtual GP consultations with physical follow-ups and specialist referrals.
• Ensure operational compliance and data privacy standards are upheld across all cloud infrastructure and patient records.

Finance & Revenue Management

• Manage the financial administration of our varied pricing models, including pay-as-you-go services and structured monthly subscriptions.
• Oversee pricing, billing, and margin tracking for our specialized add-on services (e.g., nebulizer administration, wound care, specialized nutrition coaching).
• Reconcile points and redemptions within the platform’s loyalty system to ensure accurate financial reporting.
• Analyze financial data from our corporate wellness dashboards to provide cost-benefit reporting to our B2B partners.

Qualifications & Requirements

• Proven experience in a hybrid management role spanning marketing, finance, and operations, preferably within the health-tech, e-commerce, or digital agency sectors.
• Strong understanding of digital marketing platforms, sales funnels, and campaign tracking mechanisms to drive subscription growth.
• Financial acumen with the ability to manage multifaceted subscription billing, corporate invoicing, and operational budgets.
• Experience in optimizing logistical workflows or service delivery pipelines.
• Exceptional organizational skills and the ability to operate effectively from a dedicated office-based environment.